AB Testing
Automatic testing and optimisation of ad creatives.
Introduction
A/B testing is a powerful way to optimise campaigns and improve the performance of your ads. It allows you to test different versions of your ads to see which one performs better. This can be done on a variety of dimensions, such as content, targeting, or personalisation.
Campaign Setup
When setting up a campaign, you can specify multiple content items that you want to promote.
Delivery Strategy
When setting up a campaign, you can specify that you want to enable personalisation. This will allow you to test different versions of your ad to different audiences to see which one performs better.
If personalisation hasn't been enabled the ads will be served at random.
Reporting
In the reporting section of the platform, you will be able to see which version of your ad is performing better. This will allow you to make data-driven decisions on which version of your ad to use.